Protection of patents and trademarks (IP Law)

What is Intellectual Property?

The creative or artistic realization of an idea that is the fruit of the human intellect belongs to its creator and, under certain conditions, represents his intellectual property. Although intangible in the physical sense, intellectual property has all the characteristics of property, so it can be bought, sold, licensed, exchanged, gifted, inherited like any other property.

Intellectual property law includes a system of legal instruments that regulate the method of acquiring intellectual property and the method of protection against its unauthorized use.

In the business sense, intellectual property represents an intangible asset whose successful exploitation can be a valuable basis for business.

In order to protect this type of goods, and thus encourage human creativity that contributes to general social development, an appropriate system of legal protection of intellectual property was developed. Intellectual property law includes a system of legal instruments that regulate the method of acquiring intellectual property and the method of protection against its unauthorized use.

Unauthorized use or duplication of intellectual property is a violation of rights, and the owner’s right to dispose, use and benefit from such property is protected by means and institutions of the legal system.

Intellectual property includes two subgroups of rights – copyright and related rights, and industrial property rights:

  • Copyright is the exclusive right of authors to dispose of their literary, scientific or artistic works, as well as works from other fields of creativity; related rights similarly refer to the rights of performing artists, producers of phonograms and radio and television broadcasting;
  • Industrial property includes rights by which manufacturers protect their business interests, market position and funds invested in research, development and promotion from competitors.

Certain aspects or properties of a product can be protected through one or more different forms of intellectual property, which complement each other. For example, a patent protects a new solution to a technical problem, an industrial design protects a new external form or appearance of a product, and a trademark (also known as a trademark, registered trade mark) protects a sign that serves to distinguish it from similar products and/or services on the market.

IP Protection – Services We Offer

Although trademark registration is not mandatory when placing products and/or services on the market, it is very useful to protect certain aspects with some form of intellectual property. In this way, you reduce the possibility of (intentional and unintentional) violation of other people’s rights and get an effective tool for protecting your own rights.

The decision about the elements of your market identity that you want to protect with a trademark stems from the overall business strategy by which you individualize the product and make it recognizable and different from others.

Each sign that you want to protect with a trademark is applied for in a separate application, an integral part of which is a list of products and/or services to which the sign refers, which must be compiled in accordance with the International Classification of Products and Services for the Purposes of Trademark Registration (the so-called Nice Classification).

Services related to IP protection that Zoric Law Office offer include:

  • Database search and similarity;
  • Application / registration of national, European and international trademarks;
  • Entries of changes;
  • Transfer of rights;
  • Registration of the right of priority;
  • Representation in possible administrative and court proceedings,
  • Complaint procedures;
  • Extension of validity of trademark registration;
  • Revocation of trademarks;
  • Determining the trademark invalid;
  • International trademark registration before WIPO;
  • Copyright protection and agreements regarding the transfer of copyright;
  • Representation before the court regarding the protection or violation of trademark rights;
  • Determination of the existence of trademark infringement, prohibition of committed or intended trademark infringement, compensation for damages, temporary measures, etc.

About Zoric Law Office

Zoric Law Office continues a long and successful tradition of providing legal services that has been in the Zoric family for generations. Our main goal is to provide a complete, high-quality and efficient legal support tailored to specific needs of each individual client. Therefore, in order to provide a seamless professional service, we collaborate with renowned experts from various fields.

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